“IF I DON'T, WHO WILL?”
Writing about the beautiful things Hayley has envisioned and accomplished seems impossible. I don’t know how to capture her beauty in black and white words – words are limited to a certain meaning, and to write about Hayley, I need to the sky to be my notebook and the clouds my pencil.
At the time a recent college grad, Hayley conducted a casual online search for a “reclaimed fashion line.” But the search produced something different than expected. She stumbled upon the blog of a US missionary serving the poor abroad. In an entry that deeply impacted Hayley, the woman explained how important underwear is to women in the region in which she served. Underwear was a physical symbol of protected women. Wearing it meant that the woman was protected by a father or brother, and that her family had means to protect her. A study even reinforced that women wearing underwear are less likely to experience sexual assault.
So Hayley founded MADI Apparel, an intimate apparel store with locally produced and environmentally sustainable garments. These beautiful products made of viscose from bamboo are soft, staple and calm to the touch. “For every item sold, any item, we donate a pair of underwear to an organization that requests it – these include domestic violence and homeless shelters, disaster relief organizations, and sexual assault clinics and hospitals.”
Hayley has strong ties to local women and the Kansas City entrepreneurial community. She wanted every part of production to be thoughtful. One example is a program under the MADI Donations non-profit arm that was created to teach local women facing life barriers how to sew garments for MADI, giving them skills and a living wage. Their products go to conscious consumers and to local women in need of a little extra love.
She painted the picture of a typical donation process, “We partnered with a florist who made flower crowns, and a photographer who set up a really cute booth outside amongst the greenery. They offered to photograph anyone interested – these were amazing natural photos of women in their element.” Hayley also collaborated with a company who donated additional food, shirts, and other fun items to create a (no charge) shopping experience for the women, and a break from the constant demands of life and motherhood. It is so much more than donating a product. It is creating a holistic experience of love and compassion.
“Sometimes we write handwritten notes and wrap the underwear up with the note. When we donated in Ecuador we wrote the notes in Spanish. We want to show them we believe in them and they’re beautiful, because they might not be hearing that all of the time,” Hayley says.
HAYLEY'S 3 FAVORITE THINGS
Hayley loves traveling with her husband. Their trips offer a respite to recharge, feel more alive, and learn about other people and cultures.
WORLD WAR II NOVELS & NONFICTION
Hayley told me this genre is her favorite way to escape, destress, and focus on something totally different. I laughed when she told me, "That's very specific!" I said, "I'm not sure WWII would be my way to escape." We both laughed.
SKIN KC PRODUCTS
"These all natural beauty products make me feel like I'm in a spa!" Hayley says about this local KC company. Check them out here.
DON'T MISS THE HYPE
Sign up to receive our weekly emails on all things NOVAA & Hype Girl. We totally respect your inbox, so don't worry babe, your email is safe with us.